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Wolff Set to Divest Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to historic achievements in Formula 1

Mercedes team principal Toto Wolff is in advanced talks to sell a portion of his ownership stake in the Mercedes F1 outfit.

This transaction values Mercedes at £4.6bn – an unprecedented figure for an F1 team – after the McLaren team was appraised at £3.5bn in a change of ownership structure last September.

Wolff, who owns a 33% stake of the Mercedes F1 operation, would sell a shareholding in the region of five percent.

Wolff, aged 53 would stay on as team boss and chief executive officer should the deal proceed.

Ownership Breakdown

Remaining partners in the team are Mercedes-Benz and industrial group Ineos Group, who both hold one-third of the company.

A Mercedes spokesperson said: "We are providing no comment on the matter. The management structure of the team will remain unchanged, and each shareholder are fully committed to the ongoing success of Mercedes-Benz in Formula One."

Valuation Growth

The deal would represent a substantial rise in value of Mercedes F1 since Ineos acquired its stake for £208m in 2022.

This surge demonstrates the growth in valuations of Formula 1 outfits recently as a consequence of the increasing appeal of the sport around the world.

This trend was evident with the box-office performance of the F1 movie featuring Brad Pitt, which was released in summer 2023 and earned over $630m (£458 million) at the box office.

The film represents the actor's top-grossing film and the highest-earning sports film to date.

Current Performance

Mercedes are runner-up in the constructors' championship, behind McLaren Racing, with three Grands Prix left in the current championship.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 races so far and is fourth in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a unprecedented eight consecutive constructors' championships and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

The writer

Terrance King

A seasoned gaming analyst with over a decade of experience in online casinos, specializing in slot strategies and player psychology.

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